Archive for the ‘Programming’ Category

Star World presents a bouquet of new shows this january

January 5, 2007

MUMBAI: 2007 starts off with a bang with an exciting new line-up for the Star World audience. Get set to go on a roller-coaster ride as Star World lines up a series of new shows, new specials and new seasons lined-up for your ultimate entertainment!!! This January, from the most anticipated drama series Heroes to the sultry new show Falcon Beach; the 2007 64th Annual Golden Globe Awards to the new seasons of American Idol, Frasier and Apprentice you can experience the best of English entertainment in your living room!

A simple premise, compelling characters, incredible special effects and an enthralling story … The U.S. season premiere of this exciting drama series was network television’s highest-rated 9 p.m. drama premiere since Desperate Housewives in 2004… Heroes, the most anticipated series for 2007, is about to explode onto Star World as it premiers on January 24th at 9 p.m.

Every summer, the sleepy New England town of Falcon Beach ignites, and the surf and sand aren’t the only things heating up. When the townies and the rich kids who summer at Falcon Beach collide, the sparks fly. The rest of the year, they live in different worlds, but come summer they share a strip of beach where anything can happen. That’s the thing about Falcon Beach. Anything is possible. But somebody’s bound to get burned. This exciting new show begins on Tuesday, January 2nd at 8p.m.



Star TV to introduce Product Placement in Programmes

July 26, 2006

All channels of Star India will soon introduce Product Placement to improve its revenues. Product Placement is the seamless weaving of Products of advertisers in usual programmes.

The start will be with Star Plus from August. The script writers of Star produced serials and other programmes will be informed to incorporate selected advertiser’s products.


Big Brother’ makes way on Sony, reality show to debut in India later this year

July 15, 2006

July 14, 06: The show that has created ripples in just about every country that it was introduced in and has given reality as a genre new challenges – ‘Big Brother’ – is all set for an India foray, and it is coming on Sony Entertainment Television. The format belongs to Endemol and will be produced by Endemol India for the channel. ‘Big Brother’ is expected to go on air later this year. Speaking on ‘Big Brother’, Rajesh Kamat, MD, Endemol India, said, “This is a monster of show, in terms of production and the impact that it has on the audience and hence, on the channels that it has been on, and we are absolutely delighted to be producing it.”He explained that from an Endemol point of view, this show was further strengthening the position of the production house on television in India, given the kind of success that ‘The Great Indian Laughter Challenge Dwitiya’ had seen and that the spin-off of the show, ‘Laughter Champion’, was also in Endemol’s kitty.

As for Big Brother’s format, internationally the mainstay content involves 12 celebrities locked in a house for 100 days, on camera 24×7. This apart, there are various ancillary programming as well. International examples include ‘Big Brother’s Little Brother’, which is a talk show, psychiatrically looking at the behaviour of the people and so on. Kamat explained that in India the spin-offs were still being discussed.

Nonetheless, the 12 celebrities had been finalised. In India’s case, we will see a mixture of TV celebs, cricketers, actors, news anchors and so on. The names of these cannot be divulged until the show goes on air. In fact, even the chosen celebrity doesn’t know the other 11 celebrities.

Kamat said, “The show runs on curiosity and hence, is hugely dependant on audience and media participation. In various markets, there are, in fact, two to three stories in a day in mainline media on what happened in the Big Brother House and we are looking at making this work in India as well.”

The dates of the show haven’t been fixed yet, but it is expected to go on air later in the year. It may be recalled that another huge reality show, ‘Extreme Makeover’, will also go on air later this year.

Source: exchange4media

How STAR One became a pole star

July 15, 2006

MUMBAI, July 13: The case study presentation on STAR One by Ajay Vidyasagar, executive V-P, marketing, STAR India, at the Promax/BDA India 2006 conference, traced the journey of the channel from pre-birth till now, when it has become a popular channel among all age groups. Vidyasagar spoke about the vision with which the channel was created and how it continues to draw new viewers.

The first important observation that he offered was that there was no channel catering to ‘young urban India’, the ‘Dil Chahta Hai’ generation, or the ‘multiplex generation’. This was the target group for which factors such as material success and multiple entertainment options were important.

STAR jumped at this opportunity and came up with a solution that would address the entertainment needs of this generation. Thus was born STAR One with the positioning, ‘Apni tuning jamegi’. The mission perceived by the channel was ‘to create innovative, differentiated programming that ‘talked’ to the urban upscale audiences who were increasingly getting tuned off from television’.

STAR One claims to have reached almost 71 per cent of the population of India within about three months of its launch. With this, urban audiences across India, more so from Mumbai and Delhi, were tuned in to the channel. Another significant inference highlighted by Vidyasagar was that STAR One not only managed to attract the people who viewed other channels regularly (heavy viewers), but also managed to lure the medium and light viewers. The channel developed a loyal audience base in a matter of a few months.

The main reason for the instant ‘tuning in’ of the urban audiences was youthful content such as ‘Remix’, a college campus show. The serial exuded a lot of style and attitude, making it one of the most watched campus shows on television. A tie-up with Café Coffee Day, creation of music albums and live performances by the protagonists all made the show into a phenomenon. It involved the viewers deeply with interactivity such as chat rooms, blogs, discussion forums, video/audio uploads and fan mail.

Other hits from the channel were ‘The Great Indian Laughter Challenge’ and ‘The Great Indian Laughter Champions’, which, the channel officials say, had tremendous reach and viewership. There were other serials, too, such as ‘Sarabhai v/s Sarabhai’, and the popular reality show, ‘Nach Baliye’, the finals of which were watched by 11 million viewers.

Some of the channel’s shows were such a runaway success that Vidyasagar says their next seasons will be rolled out soon. Coming up next on STAR One will be ‘Nach Baliye Dwitiya’, ‘Remix Season 2’ and the ongoing ‘The Great Indian Laughter Champions Dwitiya’.

Source: agencyfaqs!

CNN-IBN to air lifestyle show ‘Living It Up’

July 8, 2006

6 July 2006: MUMBAI: News Broadcaster CNN-IBN is expanding its feature programme line-up with a new weekly show exploring the art of healthy living. The half-hour weekly show Living It Up, anchored by Jotica Sehgal, will kick off on 8 July at 2:30 pm and 5:30 pm.

Living It Up will have a reality segment The Weight Loss Challenge wherein four dieticians will team up with four overweight people and over seven weeks they will be challenged to loose as much weight. The team, which looses the most weight, will be the winning team. To add some excitement, participants and viewers will be given voting powers, according to an official release.

CNN-IBN managing editor Rajdeep Sardesai says, “The hectic lifestyle that has become a part of our daily routine today is definitely a sign of progress but it takes a toll on our body, mind and soul. Through this programme we are aiming to share little nuggets of information to counter difficult times, manage problems, balance lives and endeavor to get the best out of life. At CNN-IBN, quality programming is a promise that we would like to deliver on a constant basis and Living It Up is a step in that direction.”

Each week, the programme will showcase health, fitness and beauty solutions and the show will also highlight how preventive measures, healthy lifestyle and healthy food. Targeting the discerning viewers, Living It Up will also present capsules on fitness, beauty, parenting, spirituality and alternate therapy.